Dental video production helps dental surgeons across the South Bay make a great first impression on new patients. Online or in person, that first impression matters most, and today it often happens on a smartphone screen.
That’s where Caron Modern Media comes in, with video and professional photography that show your practice in its best light.
Why New Patients Look for Video
Today, most patients search for a dentist on their phones. In fact, they skim reviews, scroll through options, and spend only a few seconds on each website. As a result, a short, well-made video can slow down the scroll. It also lets new patients see your office, hear your voice, and get a feel for your care before they book.
For example, forward-thinking practices like Los Gatos oral surgeon Dr. Julia Townsend have turned to video marketing to stand out.
Case Study: Dental Video Production for an Oral Surgeon in Los Gatos
For many patients, oral surgery is intimidating. In addition, the cost and the worry can outweigh any written review. Although Dr. Townsend already had a steady flow of referrals, she wanted videos to ease the “new patient” jitters. Consequently, her patients could feel more relaxed before their first visit.
Showing Experience and Personality
Dr. Townsend has a clear passion for her specialty. This passion shows most when she talks about her early years in military service and how she found her calling in oral surgery. Because our interview format feels like a conversation, her experience and warm personality came through naturally. Meanwhile, bright footage of her spacious office and sunny waiting room completes the picture.
Behind the Scenes of the Shoot
Pre-production: First, we talked through Dr. Townsend’s background, career path, and accomplishments in oral surgery. She was a natural on camera. Therefore, she didn’t need a script or cue cards. Above all, her calm demeanor and professional care made her a pleasure to film.
Filming: Next, we shot on a DSLR camera with a range of lenses and a full LED lighting kit. We also recorded interview audio with Sennheiser lavalier mics and a tablet.
Post-production: Of course, a profile video doesn’t need patient testimonials to make an impact. Still, adding the faces and words of Dr. Townsend’s happy patients made this introduction even more personal.
Filmed on location at Dr. Julia Townsend’s office in Los Gatos, California.
Dental Video Production and Photography Across the South Bay
Caron Modern Media offers done-for-you video and photography for dental practices in San Jose, Los Gatos, Campbell, Saratoga, Cupertino, Santa Clara, and throughout Silicon Valley. Whether you need a doctor profile video, an office tour, or professional photos of your team and space, we handle the planning, filming, and editing. In short, you stay focused on your patients while we make your practice shine on screen.
Make a Great First Impression with New Patients
Ready to show prospective patients what makes your practice special? Contact Caron Modern Media today to plan your dental practice video.