A Video Marketing Guide for Branded Instagram Accounts
By Caron Shahrestani
Director of Caron Modern Media
For businesses and brands, social media is a moving target.
Amidst digital distraction and information overload, consumers are constantly searching for simplicity. That goes double for smartphone applications. When an established social media platform like Facebook gets bogged down with ads or promotions, consumers pivot to content heavy apps like Instagram.
To stay competitive in Silicon Valley, FB made history and bought IG for $1 billion cash and stocks in 2012. Since then, Instagram has skyrocketed in popularity among personal and professional users. Born as a chronologically fed rainbow of still photos, it has matured into the power platform it is today. The key to IG’s success? Content updates like temporary “stories” and one-minute videos!
When Instagram introduced video in June 2013, users uploaded 5 MILLION VIDEOS in the first 24 hours. – Adweek
For larger brands and corporations, Instagram is the new YouTube for branded video content. With creative editing, captions and music, Instagram videos control message and call followers to action TWO TIMES more often than photos, according to Adweek.
Valuable Techniques for Uploading Video Content Correctly
For those who want to build an organic following on Instagram (e.g. zero advertising budget) video content is the most powerful tool available. If you’re planning to post high quality videos from a desktop or laptop to Instagram, consider our Top Four Tips!
Stand Out From the Crowd with Edited Instagram Videos
At Caron Modern Media, we love making videos for Instagram!
Through our social media marketing, we have come to specialize in one video type in particular: Instagram trailers for YouTube! In a minute or less, trailers give audiences enough action and info to spark an interest and leave them wanting more. Watch our SOUL Food Salon trailer video to see what we mean…